By 10am her curls have frizzed up again. You just washed it this morning! You thought you did everything right. Yet somehow, it's lost its shape, it's already tangled, and you're too scared to start another hair battle.

The reality - most kids' haircare is not formulated with curls in mind. Adult curl products may slightly help; but they include harsher surfactants, and artificial colours and fragrances that your child's scalp should avoid.

The 2-1 shampoos, the diluted formulas, and the silicone-filled store-bought products just don't work. None of them address curl-specific concerns, and don't contain the ingredients that support curl pattern and long-term hair health.

So if your kid's curls end it tears, tangles and frizz every time, it's not because their hair is "difficult" - you just haven't found the right routine yet.